cacaFly had a strong reputation in its home market of Taiwan as a leader in digital marketing and data-driven media buying. It also developed its own range of leading-edge martech solutions.

They had already expanded into several Southeast Asian countries but had been hampered by a lack of local and international recognition. Despite being a leader in its home market and a pioneer, there was little information to support this online.

cacaFly worked with Cloudberry to increase its exposure in international media and help establish its experts and management as industry thought leaders within APAC.

Cloudberry helped to promote cacaFly’s latest product updates and news in leading tech and marketing industry media within Asia. They succeeded in securing coverage in most major trade and tech press. One of the focus regions was Indonesia, where they also succeeded in getting interviews and articles in the Bahasa tech press.

In terms of thought leadership, Cloudberry secured interviews with leading international press like Campaign and Deutsche Welle and placed opinion articles in the Asia marketing press.

The company has significantly increased its global reach and credibility, boosting its expansion in Southeast Asia.